Digital product design
Portland, Oregon

Design leadership for teams building what doesn’t exist yet and for those rethinking what already does.

Strategy and hands-on design, together.

Method: Frame the problem; Design the experience; Prove it with people
Focus: North-star vision; 0–1 product design; Product evolution
Clients: Microsoft, Amazon, Nike,; Eli Lilly, Instacart, Adobe,; Sony, and others
Contact: jon@arnettdesign.com; Start a conversation

Clients

Selected clients and teams.

01Approach

From product vision to user experience.

I help teams decide what to build, then design it — from the first vision through the shipped interface. Fluency in research runs through all of it: knowing what to ask, reading what customers say against what they do, and turning that into direction a team can act on.

Product vision and 0–1 design: North-star visions, concept experiences, and prototypes that give a team a direction it can see, test, and build toward.
User experience and interface design: Customer journeys, interaction patterns, and detailed interfaces — carried through implementation with product and engineering.
Rethinking existing products: Find where an experience falls short, then design and test the changes that move it forward.

02Working together

Part of the team. Accountable for the work.

Director-level leadership and principal-level product design, working as part of your team. We align on the scope, timeframe, and outcomes, then collaborate with product, engineering, research, and business partners to deliver the work.

Scope and timeframe: Clear deliverables and milestones, with a timeframe shaped by the work.
Working rhythm: Regular collaboration, shared decisions, and design reviews that keep the work moving.
Tangible results: Product visions, tested prototypes, and UX and UI ready for implementation — measured against the business goals and metrics that matter.

A design review or working session can be a smaller starting point.

Discuss a project

03Selected work

Instacart

From “what can I eat?” to a cart you can trust.

Health & meals

Problem: People shop for how they eat; Instacart sold items.
Solution: I led Health and Meals from items to intent: dietary needs set once and applied everywhere, and dinners shoppable in a few taps.
Outcome: Safe food in seconds, not minutes; vision approved by the CEO.

Eli Lilly

Care that feels like care, not judgment.

Digital health, AI assistant

Problem: New regulation opened a door to medicine; the exam room kept people from walking through it.
Solution: I took a rough idea to prototype, with an AI assistant designed to earn trust, not dilute it — and aligned legal, regulatory, medical, business, and engineering behind it.
Outcome: A patient-validated vision, backed by every team that had to sign off.

Prime Video

What does AI-native advertising look like inside a streaming experience?

AI-native advertising

Prime Video interactive advertising concept

Problem: AI-native advertising inside streaming had no brief, no category, no precedent.
Solution: I wrote the brief, set the vision, and led internal and agency teams to VP-approved prototypes.
Outcome: Prototypes now on Amazon’s 2026 roadmap.

Nike

Helping beginner runners form a habit — before they’d ever call themselves runners.

Digital experience

Nike running shoe beside the pilot running app

Problem: Nike’s digital products were built for athletes, not women curious about running.
Solution: I led a product built on behavioral science, not performance metrics, with footwear innovation and sports science.
Outcome: A pilot app shipped, opening a health and wellness strategy.

Alexa Shopping

The first shopping experience that worked with both your voice and your hands.

Echo Show, Echo Spot

Problem: No one had shipped shopping across voice and touch at scale.
Solution: I led the vision, design, and launch on Echo Show and Echo Spot, inventing the interaction patterns along the way.
Outcome: Engagement doubled. Conversion beat target by 13%.

04Profile

25+ years turning complicated ideas into clear, useful products.

I’m Jon Arnett, a data-driven designer and design leader working from early product vision through shipped experience. I bring director-level leadership and principal-level UX and UI design, informed by user research, customer insight, and product analytics.

Work at frog and Method shaped my approach to brand and product. Across individual contributor and director roles at Microsoft, Amazon, and Nike Innovation, I’ve designed and led work on products used at scale.

Outside the brief

Every new wave of technology, I make something with it.

The web, mobile, voice, and now AI — I’ve built with each as it arrived. These generative pieces, made with code and AI tools outside client work, are how I stay curious about what comes next.