Arnett Design
Design Leadership for AI & Emerging Technology
Design leadership for teams building what doesn’t exist yet — and for those rethinking what already does.
01
Zero-to-One
Building the first version of something that doesn’t exist yet. Defining interaction patterns, product vision, and the design foundation before there’s a playbook to follow.
What I Do
02
What Comes Next
The product is working. Now what? I help teams identify and design the next opportunity — whether that’s a new surface, an expanded use case, or a category the product hasn’t entered yet.
03
Rethink
Something isn’t working and it’s not always obvious why. I help teams diagnose the real problem, separate it from the symptoms, and design a clearer path forward.
Instacart
The shift from convenience to AI-driven care.
Grocery is one of the most personal categories in commerce. What you buy reflects how you live — your health, your family, your habits. Instacart sits at the intersection of all of it, with the scale to do something no grocery platform has done before.
I led design for two initiatives redefining how Instacart serves customers around health and meals — using AI to personalize the experience around real dietary needs, from discovery through purchase. Built through design sprints, rapid prototyping, and continuous customer feedback. Both approved at the CEO level.
Prime Video
What does AI-native advertising look like inside a streaming experience?
Nobody knew. There was no brief, no category, no precedent. I led the initiative internally — developing the strategic vision, writing the initial brief, and defining the opportunity space before the first pixel was designed. Working with an internal design team and an external agency, we moved from early concepts to VP-approved prototypes that are now part of Amazon’s 2026 roadmap.
The question became the product.
Nike
Helping beginner female runners form a habit — before they’d ever call themselves runners.
Nike had an underserved audience hiding in plain sight: females who were curious about running but never stuck with it. Not for lack of motivation — but because every existing Nike digital experience was built for people who already identified as athletes.
I led digital experience design and partnered with footwear innovation and sports science to build something Nike hadn’t tried before — a product grounded in behavioral science rather than performance metrics. A pilot app shipped. It worked. And it opened the door to a holistic health and wellness strategy that goes well beyond what a watch can measure.
Alexa Shopping
The first shopping experience that worked with both your voice and your hands.
Nobody had shipped multimodal commerce at scale. No interaction patterns existed for browsing and buying across voice and touch simultaneously — in a living room, with no keyboard, no mouse, and no established playbook.
I led the vision, design, and launch on Echo Show and Echo Spot — inventing the patterns, testing them with real users, and shipping into millions of homes. Engagement doubled. Conversion targets exceeded by 13%.