Arnett Design
Digital Product Design for AI & Emerging Technology
Senior design leadership for teams building what doesn’t exist yet — and for those rethinking what already does.
What I do
01
Zero to one
Building the first version of something that doesn't exist yet. Defining interaction patterns, product vision, and the design foundation before there's a playbook to follow.
02
What comes next
Helping mature products find their next chapter. When growth has plateaued or the category has shifted, I help teams identify the strategic direction and design the path forward.
03
Optimization
Bringing structure to ambiguity inside established teams. Identifying which experience problems are worth solving, in what sequence, and how to align the org around a shared direction.
Selected Work
20+ years shipping digital products across commerce, media, and emerging platforms. I work best at the edge of ambiguity — whether that’s a blank canvas, a category that needs reinventing, or a mature experience that’s stopped growing.
Prime Video
What does AI-native advertising look like inside a streaming experience?
Nobody knew. There was no brief, no category, no precedent. I led the initiative internally — developing the strategic vision, writing the initial brief, and defining the opportunity space before the first pixel was designed. Working with an internal design team and an external agency, we moved from early concepts to VP-approved prototypes that are now part of Amazon's 2026 roadmap.
The question became the product.
Nike
Helping beginner female runners form a habit — before they’d ever call themselves runners.
Nike had an underserved audience hiding in plain sight: females who were curious about running but never stuck with it. Not for lack of motivation — but because every existing Nike digital experience was built for people who already identified as athletes.
I led digital experience design and partnered with footwear innovation and sports science to build something Nike hadn’t tried before — a product grounded in behavioral science rather than performance metrics. A pilot app shipped. It worked. And it opened the door to a holistic health and wellness strategy that goes well beyond what a watch can measure.
Alexa Shopping
The first shopping experience that worked with both your voice and your hands.
Nobody had shipped multimodal commerce at scale. No interaction patterns existed for browsing and buying across voice and touch simultaneously — in a living room, with no keyboard, no mouse, and no established playbook.
I led the vision, design, and launch on Echo Show and Echo Spot — inventing the patterns, testing them with real users, and shipping into millions of homes. Engagement doubled. Conversion targets exceeded by 13%.