I’m Jon, a product design leader with over 20 years of experience helping teams navigate ambiguity and bring emerging technologies to life. I specialize in AI-driven innovation and early-stage exploration, using human-centered design to uncover real customer needs and shape solutions that create meaningful business impact.
Prime Video
Shaping the future of AI-powered advertising in streaming media
I led upstream exploration for Amazon’s next-generation Prime Video advertising experience, developing a strategic vision that introduced several AI-powered use cases. My work focused on how generative AI could enhance product discovery, contextual relevance, and viewer engagement across shoppable content. Through concept development, high-fidelity prototyping, and cross-functional collaboration, I helped shape a roadmap of forward-looking ad experiences that were adopted into long-term planning and approved at the VP level.
Reimagining how AI could transform hiring for homeowners and pros
At Thumbtack, I led upstream concept development for a reimagined hiring experience, using AI to improve how customers connect with service professionals. Working closely with product, engineering, and research partners, I defined strategic use cases and prototyped AI-driven flows that addressed core frictions in the onboarding and proposal process. This early work seeded future product direction by aligning teams around a shared vision for smarter matching, better personalization, and higher-quality connections across Thumbtack’s dual-sided marketplace.
Thumbtack
Nike Advanced
Innovation Collective
(AIC)
Behavior change through experimentation
Led early research, concept design, and prototyping for Nike Momentum — a behavioral science-backed initiative to help beginner female runners build sustainable habits. Our work seeded strategic insights and experimental concepts with downstream teams, shaping the broader direction of Nike’s digital ecosystem. This foundational work blended AI, experimentation, empathy, and behavior change to create a scalable framework for future product innovation.
Nike Advanced
Innovation Collective
(AIC)
Prototyping the future of design to make
Led conceptual research, design, and testing for Nike’s digital product creation initiative — a future-facing exploration of advanced design and manufacturing technologies. I guided the development of multiple functional prototypes, demonstrating how digital tools could integrate with next-gen production workflows. These early-stage experiments helped set the stage for transformative shifts in how Nike designs and produces footwear and apparel.
Amazon
Designing the first voice+touch shopping experience
Led the vision, design, and launch of Amazon’s first multimodal shopping experience — combining voice and touch to enable seamless product discovery on Echo Show and Echo Spot. Working without precedent, I guided the team through ambiguity to define new interaction patterns that reimagined how customers browse and buy with Alexa.
Amazon
Reimagining the OS from the inside out
Directed the system design for Amazon’s Fire Tablets, leading a comprehensive overhaul of FireOS to modernize core interactions across multiple generations of hardware. This work included redesigning global search and other key features, contributing to a more intuitive, accessible experience and driving measurable growth in engagement and revenue.
Microsoft
Designing for an emerging global communications platform
Led UX for all core communications apps on Windows Phone 8 — including phone, messaging, contacts, and Skype — and designed the first dual SIM UI, launched in China and India. As part of a small team incubating new strategies, I also contributed to broader initiatives aimed at growing market share through more deeply integrated user experiences.
Microsoft
Creating a digital launch platform
Directed the design of WindowsPhone.com, a marketing and onboarding platform that played a pivotal role in the Windows Phone launch. This initiative helped establish a unified digital presence for the ecosystem, supporting product education, engagement, and conversion at scale.
Microsoft
Building an ecosystem from the ground up
Led the design and launch of the Windows Phone 7 App and Game Store — creating a foundational experience for app discovery and ecosystem growth. This effort brought structure, clarity, and personality to the platform’s marketplace during a critical phase of adoption.
Microsoft
Bridging devices, building continuity
Led design for the Windows Phone companion app on Microsoft Surface, bridging the gap between mobile and desktop environments. This initiative brought seamless cross-device functionality to life, helping define a more fluid, integrated experience across the Microsoft hardware ecosystem.