Amazon's Prime Exclusive phones offer extraordinary savings and convenience for Prime members. I lead the UX design team working closely with product management and engineering to explore, refine and launch new mobile product experiences for Amazon content and services. Partnering with well known brands such as Alcatel and Motorola, Amazon provides disruptive pricing along with full access to Amazon's suite of apps, preinstalled. Following Amazon's commitment to reduce prices for quality hardware, Prime Exclusive phones integrates Amazon's Kindle Special Offers and ads directly on the phone's lock screen—without sacrificing Android's messaging and notification system UI. I also lead the design and execution of an Amazon widget that surfaces a range of useful Amazon content, including the popular Deals of the Day.